CHAPTER 2
Developing Strong Listening and Communication Skills
First, Actually Listen

Ever Happened to you?
Imagine explaining a problem to someone and realizing halfway through that they already decided what you were going to say.
They stop listening.
They jump to a solution.
And it is not even the problem you were trying to explain.
That is exactly why active listening matters.
Control yourself!
The feedback I got was mostly positive. Brittany and Hensel both felt that I genuinely listen, ask questions, and pay attention.
But Brittany gave me one useful thing to work on.
Sometimes I need to let someone completely finish the thought before I respond.
That connects directly to one of the listening barriers: jumping ahead.


What Good Listening Looks Like
We need to ask questions, listen for important details, pay attention to tone, and verify what we think we heard.
Then we need to communicate back in a way the customer understands.
That means building rapport, recognizing that people communicate differently, and speaking the customer’s language instead of expecting them to learn ours.
Why It Matters
If we misunderstand the customer at the beginning, everything that comes after can be wrong.
Sometimes being a better listener means asking another question.
Sometimes it means keeping your mouth closed for another five seconds.


